LONG-TERM CARE AWARENESS MONTH PROCLAIMED
Jan. 30, 2008

The American Association for Long-Term Care Insurance (AALTCI), the national trade organization for professionals dedicated to serving the long-term care planning needs of individuals, has established November as Long-Term Care Awareness Month, an expansion from the highly successful Awareness Week conducted last year.

“The awareness campaign which we commenced in 2001 continues to grow and involve more leading national organizations and governmental agencies," explains Jesse Slome, the Association's executive director. "Last year, the U.S. Congress issued a Resolution (H.R. 133) in support of Long-Term Care Awareness Week, and several Governors declared the week in their states."

Across the country, financial and insurance professionals conducted awareness programs reaching out to one million individuals. "By expanding the campaign to a full month, there will be more time to implement awareness and educational programs," Slome notes. "The aging of 76 million baby boomers makes it more relevant than ever to create awareness of the risk and the importance of planning." Eight million Americans already own long-term care insurance and the average age of purchasers today is 57 (Source: 2008 LTCi Sourcebook published by the American Association for Long-Term Care Insurance). "Clearly we have an enormous opportunity to reach millions of those who have not started to plan," Slome adds.

For more information on becoming involved in the Awareness Month campaign, contact the American Association for Long-Term Care Insurance, Jesse Slome, Executive Director at (818) 597-3227 or via E-mail, mailto:jslome@aaltci.org.