LONG-TERM CARE AWARENESS WEEK PROCLAIMED
February 7, 2006

The American Association for Long-Term Care Insurance (AALTCI), the national trade organization serving insurance and financial professionals who market long-term care financial solutions, has declared November 5 - 11, 2006, Long-Term Care Awareness Week.

"The week will be marked by special events and awareness programs conducted by long-term care insurance professionals around the country," explains Jesse Slome, AALTCI's executive director. The Association's national member conference will be held in Austin, Texas in conjunction with the week.

"This is a pivotal year for long-term care insurance awareness," declares Stephen Moses, president of the Center for Long-Term Care Reform. "The just-passed Deficit Reduction Act of 2005 makes long-term care insurance far more necessary for millions of Americans. Getting information to consumers is an important first step."

To create awareness for the benefits of long-term care insurance, members of the American Association for Long-Term Care Insurance will receive publicity packages they can use to create local media coverage for Long-Term Care Awareness Week in their community. "Some seven million Americans already own long-term care insurance," notes Slome. "We believe that a thousand passionate LTC professionals will join in the event and create widespread exposure toward our goal of doubling that number within the next five years."

Members of AALTCI will receive more information in the coming months.